"A great photo freezes a moment in time. I want to be there to capture those moments.” Aric’s photography makes those moments look effortless, even when they are not. “In advertising, we have to set the stage. The things that you wouldn’t think matter, what shoes someone is wearing or the colour of the chair in the background, are what makes the difference between a good idea and a great idea.” Aric has the insight, creativity, flexibility and attention to detail that makes an idea great.
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