We've got a NAC for it, and other adventures in bad puns
This year's National Advertising Challenge asked creative teams to come up with new ways for Kruger to help Pink Ribbon in it's support for breast cancer patients, survivors, and their families, as well as breast cancer awareness and research.
Allen Kwong approached me to help bring his idea for the challenge to life, and a photograph was born. We nursed it into fruition, and I'm proud to show it below.
Writer: Elizabeth Dundas
Assistant: Janice Power